Sales & Marketing Mastermind 6 - 1 hour sessions + 1 individualized session

This is a strategic delve into your business. Classes will be weekly for 1 hour from 4/22 - 6/3/24 (skipping Memorial Day). Plan to spend 1 hour of additional work time outside of class to prepare so that you get the most out of your class time. 

No theoretical scenarios, this is all about you, baby! Your business and how it can succeed with the proper tools to plan, align, and execute your sales and marketing.  

Are you ready to work on your business? I mean, really work on it so that you have a clear vision of how to set SMART goals and achieve them?

What to Expect:  

Create a budget and forecast that is customized for your business. Learn how to track your sales data and turn that into actionable steps in your sales process. 

Engage in interactive sessions with other business owners. Group learning brings more diverse perspectives, creativity, and problem-solving skills. This means more solutions for your in your business. 

Connect with peers in a variety of industries with 6 - 1 hour focused learning sessions. Build valuable connections and share ideas to boost your business.

Dive into your marketing and create a strategy that is all about YOUR audience and brand. Not a cookie-cutter strategy that you get from a kit. This is a personalized strategy that takes into account your existing marketing avenues and what the next steps are so you can benefit the most. 

🎟️ Secure Your Spot Now! Registration is required. 

This Mastermind for Sales & Marketing is limited to 5 participants. Why? So you can get the most out of it.

Fast-track your success – because every minute counts! ⏱️ Your sales and marketing are intricately woven together. Both are necessary to grow your business. 

Session 1

CREATING YOUR OWN BUDGET
  • Defining What is in a P&L
  • Seasonality, Subscriptions
  • CEO Pay​

Session 2

YOUR BRAND POTENTIAL
  • Start with Strategy
  • Compelling Value Proposition
  • Your Target Audience

Session 3

FINE TUNING BUDGET WITH SALES DATA
  • Evaluating Costs​
  • Lead Tracking​
  • Value of a Client

Session 4

DIGITAL MARKETING BOOST
  • Turbocharged Email Marketing
  • Building an Email List + Content
  • Social Media Authenticity

Session 5

TYING IT ALL TOGETHER
  • Lead Sources​
  • Sales Activity
  • Convert Your Budget to a Forecast

Session 6

DATA IN MARKETING
  • Interpreting Marketing Analytics
  • Key Performance Indicators (KPIs)
  • Data-Driven Marketing Best Practices 
DCA Virtual Assistants

📅 Date: Mondays starting 4/22/2024

🕒 Time: 9 am - 10 am EST

📍 Venue: Zoom

💲 Cost: $750

Pay Once


Mastermind with Angela & Denise
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Sales & Marketing Mastermind
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Your Facilitators: 

Angela Rakis
Favorite Daughter LLC

Angela Rakis - Your Blueprint for Sales and Marketing Triumph

Angela Rakis is the founder of Favorite Daughter LLC, a consultancy focused on small and independent organizations in the food, consumer goods, hospitality, non-profit and retail sectors. 

Angela has led a diverse career – starting as an account manager working with advertising agencies in New York City, building a foundation in strategic planning while working on national brands such as Mercedes-Benz, Denny’s and Jaguar Cars.

Angela offers a wealth of strategic planning skills and exceptional knowledge in the retail and hospitality space. 

Her varied professional background ensures a unique and valuable perspective on operations, consumer behavior, customer trends and business strategy.

Denise Cagan
DCA Virtual Business Support

Denise Cagan Your Blueprint for Sales and Marketing Triumph

Denise Cagan was running a virtual workforce at DCA Virtual Business Support before the pandemic forced companies to do so. She uses her passion for helping small businesses, along with her 20+ years of experience in business, to help educate others on sustainability in hybrid and remote business models, operations, and sales. In addition to being a full-time business owner, she is the host of Nurture Small Business podcast, a mother, and a grandmother.

Denise has an inspiring story: from high school drop-out to becoming the first of 12 siblings to graduate college. All this as a devoted single parent leading her daughter’s Girl Scout troop and working both full-time and part-time jobs. Denise’s story illustrates that adversity does not determine future success or failure.