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Lights! Camera! Action on Social Media Video Editing

A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and…

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Measuring Your Social Media Marketing: Reach and Impressions Explained

Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…

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4 Advanced Excel Hacks to Increase Your Productivity

Microsoft Excel can be used for far more than making forms or holding tables of information. (If you need to review our post on 4 Basic Excel Hacks, click here for a refresher.) There are also multiple ways to perform certain tasks, so unless you’re a highly-trained Excel expert,, you may not be aware of…

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4 Basic Excel Hacks to Increase Your Productivity

  Microsoft Excel is a great tool for pretty much any line of business, but most employees don’t utilize it to its full potential. The most common usage is calculating average sales per cycle, payroll, or lists for customer relationship management software (CRMs). If you already know how to enter information into cells to create…

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