Inspiration
The Woman Behind Diversity Woman Media
Careers often follow a predictable path. However, there are those individuals who are exceptions to the norm and end up on a path that they never saw coming, redefining the standard along the way. Dr. Sheila Robinson is one of those extraordinary people whose dreams for her professional career were nowhere near the magnitude of…
Read MoreResilience We Share: Empowered Women to Join Forces for Equality
As Women’s Equality Day approaches, we are looking at the challenging yet courageous fight for women’s equality in the United States. From the 1848 Seneca Falls Women’s Rights Convention to the ratification of the 19th Amendment to the first woman vice president of the United States, history is being written right before our eyes. There…
Read MorePreparing Your Content Marketing Strategy for 2022
What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers. The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…
Read MorePhilanthropy And Business Culture
Is philanthropy a part of your small business culture? What benefits could your business realize by incorporating philanthropy into the fabric of your organization? It may help differentiate your business from competitors. As consumers look for products and services they are also paying attention to companies working to better their communities. Employees are paying attention to companies that support socially responsible initiatives. One statistic provided by America’s…
Read MoreWebsite Trends & Functionality in 2021
Technology and the digital space evolve in the blink of an eye. That includes websites. Let’s chat about some of the hot new things and must-haves for websites to attract and engage. Website Functionality Overall functionality has a high impact on how your website is indexed by Google. A mobile responsive design is a MUST. Beginning March 2021, Google implemented their Mobile First policy which means desk-top versions will not show up…
Read MoreHow We See Our Daughters: A Celebration of Women
In 1908, amidst terrible working conditions and exploitation, 15,000 women filled New York City’s streets protesting for shorter hours, better pay and voting rights. Two years later saw the creation of a Women’s Day to advocate for suffrage, and the first International Women’s Day, a year later, included over a million women in protests for women’s rights. For most of the 20th century, International Women’s Day was acknowledged and celebrated by people locally…
Read MoreHoliday Reflections
This is the time of year where everyone is zipping and zooming about when, in fact, it should be a time to slow down to count your blessings. To start the blessings off, this year brought an announcement of an addition to the family. While my granddaughter will not be here until January 2020, we…
Read MoreMeasuring Your Social Media Marketing: Reach and Impressions Explained
Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…
Read MoreMystery, Sadness, Hope, Loyalty, & Inspiration – a collection of holiday stories from our team
Every year at the holidays, I like to share a more personal story or anecdote within the company newsletter. This year, I reached out to the amazing team that I am blessed to have around me and asked them if they would like to share a story. Below, you will find a story of sadness…
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