Category: demographics

Why You Must Use Multiple Social Media Platforms

Social media has started a whole new way of networking. What started out as a way to connect with your circle of friends has now expanded to include the entire world. With 60+ platforms available there is a little something for everyone. This has changed the world of marketing! A business is no longer restricted […]

Choosing the Right Hashtags on Instagram

If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and […]

Using Analytics to Learn About Your Customers

Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data? […]

How To Attract Millennials To Your Small Business

You are not alone if your business is having a difficult time encouraging younger adults to purchase your products. Grabbing the attention of Millennials and convincing them to buy are the two biggest challenges, especially for small businesses. A 2014 Eventbrite survey found that 76% of Millennials value experiences, such as vacations, concerts, and dining […]

Get Out of Your Own Way and Market Like a Pro

Marketing is so important in the business world. Whether you’re a major corporation or a small family run business, the way you market can make or break your business. Have you ever wondered why some companies excel while some fail at marketing? Preparation and delegation is the best path to success. However, when you are […]