LinkedIn: 690 Million Users and Growing

Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news.    How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform.   Live Streaming – This…

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What Is “Social Listening” and Why Does It Matter?

What is social listening and why its important

One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many…

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