Networking
When was the last time your clients or followers heard from YOU?
Several weeks ago, I was talking to a client about planning her LinkedIn content calendar – the original messaging she wanted to organize and share with her thousands of followers. A bit flustered by the idea of having to craft original content, she replied flippantly, “Oh, I don’t know, just share something for me, that’ll…
Read More5 Platforms for Networking In the Digital Age
Guest Blog by Breanna Gunn Networking conjures up images of professionally awkward events with required name tags and forced small talk. Needless to say, it’s one of the few things we didn’t miss when the COVID-19 pandemic pushed us into quarantine. Working from home required us all to find new ways to build professional connections and get some…
Read MoreAirmeet vs Hopin vs Swapcard
Are you considering hosting an event, conference, or important meeting and are Zoom-fatigued? This past year has evolved technology as our society shifted from in-person to online. No wonder deciding what platform makes the most sense for a smooth event with the features and capabilities you need is a challenge. Here are three platforms that we think are noteworthy. Airmeet Airmeet allows you to host immersive online activities…
Read MoreLinkedIn Events & LinkedIn Live
In the age of social distancing, hosting events remotely is a must for many small businesses. There are many benefits to consider with virtual events: increased flexibility, decreased expenses, wider reach, and the ability to wear yoga pants. While many of these online event platforms existed, their visibility has risen since the start of the pandemic. Facebook has had Facebook Live for some time, and last year began putting…
Read MoreLinkedIn: 690 Million Users and Growing
Did you know that LinkedIn has 690 MILLION active users? This was announced by parent company, Microsoft at the end of April in their quarterly earnings news. How is LinkedIn gaining so many users? For this, we need to look at some of the newest features and how that drives users to this business-oriented platform. Live Streaming – This…
Read MoreNew Normal Communications
Navigating through this pandemic has had a boatload full of challenges not to mention the uncertainty. We know that there will be a ‘new’ normal slowly shaking out as businesses reopen. We just don’t know what that is going to look like or how rapidly that will evolve. How do you effectively communicate as a brand during the storm? One…
Read MoreHow to Work with Your Designer
A graphic designer loves a blank canvas. It’s an exciting choose-your-own-adventure process. You may liken this to excitedly planning a long-awaited getaway; open plans, open experiences but a destination is well within sight. Unlike this destination-oriented vacation, designing may not have such an obvious journey’s end. Being clear with your design intentions will be a collective…
Read MoreChoosing the Right Hashtags on Instagram
If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and…
Read MoreAlignable: Is It Worth It?
Alignable is a new B2B social media network that promises to reinvent the small business economy. It claims to have millions of business owners within its web, all of whom collaborate to increase their customer base. Networking with other businesses or industry professionals is key to small business success. It leads to quality referrals and…
Read More