Business Strategy
Customer Relationships: How to Build a Customer Focused Culture
What does it mean to be customer focused or customer centric? By definition, it is the orientation of a company towards serving its clients’ needs. Being customer focused is not just about great customer service but offering a great experience for your customers from beginning to end. Putting your customer’s satisfaction first is a strong…
Read MoreBlog Your Way to More Business
Small businesses don’t always focus on writing company blogs. Between trying to raise sales, gain visibility, and develop rapport with customers, is there time for writing blogs? In fact, if you’re trying to accomplish any one of those goals, blogging is the one of the best ways to achieve all three. Whether you are just…
Read More4 Solid Methods to Up Your Game on Social Media
It’s time to stop trying to sell on social media and time to start networking. Many small business owners feel an urgency to sell, without realizing the real power of social media lies in the connections created. What is the difference between social selling and social networking? Social selling is where direct revenue is the desired result. Businesses may spend a lot of time and money for a small click-through rate of less than 2%…
Read MoreChoices: The Core of Strategy
Developing a winning strategy for your company requires making some serious choices, which isn’t always easy to do. Even basic choices, like trying to figure out what to make for dinner, can be difficult. Developing a successful strategy is not an easy task, but requires you to make a choice of what is best for your company, and…
Read MoreHow to Fund Your Small Business
Updated on 10/27/22, this compilation includes resources for small business funding. Loans, lines of credit, Angel Investors, and grants.
Read MoreUnorganized, Messy Receipts – Getting Ready for Tax Season
Do you hear that groaning? That’s the start of tax season. The very words invoke images of towering piles of unmanageable paper. It doesn’t have to be that way though. Whether you plan to tackle your 1040s and W2s yourself or hand the work over to a tax professional, a few tips can make the…
Read MoreCreating Your Own Digital Marketing Plan Can Be A Beast…But, It Doesn’t Have To Be
If you’re like most small business owners, getting the hang of the technological aspects of your business can be a little challenging. In fact, according to a Forbes study 48% of small business owners don’t have a website and only about 56% do any sort of analytics for their marketing programs. The task of developing…
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