Blogging and Writing
Preparing Your Content Marketing Strategy for 2022
What organization or business has content that you enjoy? Not just like but REALLY enjoy. Maybe a specific podcast, newsletter, or blog comes to mind? Something that really resonates with you. That business went through a process of creating and evaluating to get that juicy goodness to you. That is what content marketing is all about – educating, connecting, and inspiring your followers. The goal of the content marketing process, first and foremost, is to provide your followers with the information they’ll truly…
Read MoreMoving Into 2021 With a Solid Plan
As the year is coming to a close, many business owners are planning for 2021. If not for the whole year, at least for the first quarter of the new year. How do you plan for your business, especially when we have had such an odd year? Myself, I rely on my advisor to help guide me…
Read MoreScheduling Tools Pros & Cons
Have you ever tried to connect with someone and it seemed like your emails went back and forth for days, or even weeks, before you could find a time that worked for both of you? If that is the case, an online scheduling tool might be just the thing you need! There are so many…
Read MoreHow We See Our Daughters: A Celebration of Women
In 1908, amidst terrible working conditions and exploitation, 15,000 women filled New York City’s streets protesting for shorter hours, better pay and voting rights. Two years later saw the creation of a Women’s Day to advocate for suffrage, and the first International Women’s Day, a year later, included over a million women in protests for women’s rights. For most of the 20th century, International Women’s Day was acknowledged and celebrated by people locally…
Read MoreWork from Home Positions Offer Real Value for Employers
Between 2005 and 2015, the number of individuals working from home has increased 115%. Nine million U.S. employees, or 2.9% of the total U.S. workforce, work from home at least half of the time, up from 1.8 million in 2005. While many employees may find working from home ideal, employers are still on the fence…
Read MoreBlog Your Way to More Business
Small businesses don’t always focus on writing company blogs. Between trying to raise sales, gain visibility, and develop rapport with customers, is there time for writing blogs? In fact, if you’re trying to accomplish any one of those goals, blogging is the one of the best ways to achieve all three. Whether you are just…
Read MoreHow Well is Your Brand Adapting to Digital and Social Change?
Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are…
Read MoreNon-Revenue Goals For Small Businesses
We as small business owners sometimes get hung up on the idea of profit as the only indicator for growth. Selling more of our product or service is our ultimate goal, but there are many ways to track your success that aren’t based solely in those terms. Right now, we’re going to tell you about…
Read MoreGetting Started in Quickbooks Online
As the Vice President of Berkshire Hathaway Corporation Charlie Munger once said: “You have to know accounting. It’s the language of practical business life. It was a very useful thing to deliver to civilization. I’ve heard it came to civilization through Venice which of course was once the great commercial power in the Mediterranean. However,…
Read More4 Advanced Excel Hacks to Increase Your Productivity
Microsoft Excel can be used for far more than making forms or holding tables of information. (If you need to review our post on 4 Basic Excel Hacks, click here for a refresher.) There are also multiple ways to perform certain tasks, so unless you’re a highly-trained Excel expert,, you may not be aware of…
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