Sales & Marketing Webinar Series 6 - 1 hour sessions + 1 individualized session
You've enjoyed success in your business. It's your creation and you want to see it grow further. Your challenge is that you no longer have the time to wear all the hats that you've had on your journey to now. The Sales and Marketing Webinar Series is designed to help you create a strategy for your business.
We will cover budgets, forecasts, marketing analytics, and value propositions. No theoretical scenarios, this is all about your business. This webinar series will provide you with the proper tools to plan, align, and execute your sales and marketing.
What to Expect:
Learn from experts who combine 3+ decades of business expertise.
Create a budget and forecast that is customized for your business. Learn how to track your sales data and turn that into actionable steps in your sales process.
Engage in interactive sessions where you build on ideas and create a customized financial plan for your business. Your sales and marketing are intricately woven together. Both are necessary to grow your business.
Dive into your marketing and create a strategy that is all about YOUR audience and brand. Not a cookie-cutter strategy that you get from a kit. We will be zooming in on how to create authentic content and build your audience persona so your messages speak loud and clear.
Secure Your Spot Now!
Secure Your Spot Now! Space is limited.
Our schedule will skip Wednesday, July 3rd.
Session 1
CREATING YOUR OWN BUDGET
- Defining What is in a P&L
- Seasonality, Subscriptions
- CEO Pay
Session 2
YOUR BRAND POTENTIAL
- Start with Strategy
- What’s Your Why?
- Compelling Value Proposition
Session 3
FINE TUNING BUDGET WITH SALES DATA
- Evaluating Costs
- Lead Tracking
- Value of a Client
Session 4
DIGITAL MARKETING BOOST
- Your Target Audience (hint, it’s not everyone)
- Building audience personas
Session 5
TYING IT ALL TOGETHER
- Lead Sources
- Sales Activity
- Convert Your Budget to a Forecast
Session 6
DATA IN MARKETING
- Social Media Authenticity
- Building an Email List + Content
- Interpreting Marketing Analytics
📅 Date: Wednesdays starting 6/12/2024
🕒 Time: 3:30 pm - 4:30 pm EST
📍 Venue: Zoom
💲 Cost: $750
Pay Once
3 Easy Payments
Your Facilitators:
Angela Rakis
Favorite Daughter LLC
Angela Rakis is the founder of Favorite Daughter LLC, a consultancy focused on small and independent organizations in the food, consumer goods, hospitality, non-profit and retail sectors.
Angela has led a diverse career – starting as an account manager working with advertising agencies in New York City, building a foundation in strategic planning while working on national brands such as Mercedes-Benz, Denny’s and Jaguar Cars.
Angela offers a wealth of strategic planning skills and exceptional knowledge in the retail and hospitality space.
Her varied professional background ensures a unique and valuable perspective on operations, consumer behavior, customer trends and business strategy.
Denise Cagan
DCA Virtual Business Support
Denise Cagan was running a virtual workforce at DCA Virtual Business Support before the pandemic forced companies to do so. She uses her passion for helping small businesses, along with her 20+ years of experience in business, to help educate others on sustainability in hybrid and remote business models, operations, and sales. In addition to being a full-time business owner, she is the host of Nurture Small Business podcast, a mother, and a grandmother.
Denise has an inspiring story: from high school drop-out to becoming the first of 12 siblings to graduate college. All this as a devoted single parent leading her daughter’s Girl Scout troop and working both full-time and part-time jobs. Denise’s story illustrates that adversity does not determine future success or failure.