Month: November 2016

Not Getting the Answers You Need? Tips on How to Write a Good Survey

Using a survey can be a good way to get information from your current or potential customers.  Writing a good survey starts with creating a goal. Think about why you need a survey and what kind of information you need to get from it to be effective. Some potential reasons a business might need a […]

What Is “Social Listening” and Why Does It Matter?

One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many […]