DCA Virtual Business Support https://dcavirtual.com Back office help for the small business owner. Sat, 02 Nov 2019 00:18:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.3 https://dcavirtual.com/wp-content/uploads/2018/01/cropped-DCA-Black-Square-32x32.png DCA Virtual Business Support https://dcavirtual.com 32 32 Choose Your Own Adventure: Lead Generation https://dcavirtual.com/adventure-lead-generation/ https://dcavirtual.com/adventure-lead-generation/#respond Fri, 01 Nov 2019 10:00:30 +0000 https://dcavirtual.com/?p=1782 If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader. They were in control. Well, the kids have grown up and are still choosing their own adventures! This time, it’s all...

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Maximize Your MVPs https://dcavirtual.com/maximize-your-mvps/ Wed, 09 Oct 2019 17:26:53 +0000 https://dcavirtual.com/?p=1706 You’ve probably heard the adage, there’s only so much time in the day. How can you maximize productivity from your employees without burning them out? At DCA Virtual, we have created employee goals based on data. Data. That’s a nice buzz word. Let’s put it in action! We started by connecting employees’ personal goals to the company’s goals. For example, some team members’ goals have been to boost...

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Marketing Automation Myths Debunked https://dcavirtual.com/marketing-automation-myths-debunked/ Tue, 01 Oct 2019 11:09:33 +0000 https://dcavirtual.com/?p=1693 Streamlining is important for the success of any business. Which is why many businesses are turning to marketing automation to assist them. If you’ve been hiding under a rock, you may not have heard much about these amazing platforms. In a nutshell, they’ll automate your marketing, and sometimes sales, activities. If you’ve been investigating this type of technology, you may have seen or heard...

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Lights! Camera! Action on Social Media Video Editing https://dcavirtual.com/lights-camera-action-on-social-media-video-editing/ Wed, 18 Sep 2019 09:24:12 +0000 https://dcavirtual.com/?p=1477 A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and strategy, your social media reach will soar.

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What’s New with Marketing Automation https://dcavirtual.com/whats-new-with-marketing-automation/ https://dcavirtual.com/whats-new-with-marketing-automation/#comments Wed, 04 Sep 2019 12:27:01 +0000 https://dcavirtual.com/?p=1484 Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time DCA Virtual Business Support reported on Email Marketing...

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When Volunteers Are a Mistake https://dcavirtual.com/when-volunteers-are-a-mistake/ Thu, 11 Jul 2019 13:50:26 +0000 https://dcavirtual.com/?p=1424 A couple of years ago, I attended a luncheon for a local nonprofit. They had a wonderful setting, a good meal, and a great program. Personally, I felt like their program was lacking one thing. I’ll get back to that later though. The organization was focused on domestic abuse and assisting the victims. I sat at my table with several of the leaders and board members of the organization that day.

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Company Culture and Leadership: An Interview with Dr. Louise Korver https://dcavirtual.com/company-culture-and-leadership-an-interview-with-dr-louise-korver/ Tue, 18 Jun 2019 09:00:57 +0000 https://dcavirtual.com/?p=1401

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Measuring Your Social Media Marketing: Reach and Impressions Explained https://dcavirtual.com/measuring-your-social-media-marketing-reach-and-impressions-explained/ Thu, 13 Jun 2019 21:24:51 +0000 https://dcavirtual.com/?p=1396 Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before you know it, you’ll be a social media...

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Repurpose Your Marketing Content and Reach a Larger Audience https://dcavirtual.com/repurpose-your-marketing-content-and-reach-a-larger-audience/ Tue, 23 Apr 2019 15:26:20 +0000 https://dcavirtual.com/?p=1376 Have you ever labored over content for your marketing pieces, only to post once and forget about it? Let’s face it, creating content is time consuming and, well, wouldn’t you rather be doing something fun? Wouldn’t it be great if you could reuse your content? Well, you can! And, there are many benefits other than saving you time. What is repurposing? It’s recycling content you’ve already created.

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How to Work with Your Designer https://dcavirtual.com/how-to-work-with-your-designer/ Wed, 17 Apr 2019 13:44:59 +0000 https://dcavirtual.com/?p=1363 A graphic designer loves a blank canvas. It’s an exciting choose-your-own-adventure process. You may liken this to excitedly planning a long-awaited getaway; open plans, open experiences but a destination is well within sight. Unlike this destination-oriented vacation, designing may not have such an obvious journey’s end. Being clear with your design intentions will be a collective effort between...

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