To Outsource or Not to Outsource? That is the question…

Outsourcing Solutions

A few years ago, DCA Virtual Business Support published an article about outsourcing for small business owners. The constantly evolving landscape of the business world means, at times, we may need to reevaluate and assess what worked then versus what may work better now. Not to mention digital platforms and capabilities make things that were…

Read More

Client Series: Interview with The Car Chick

Client testimonials

Every day, we at DCA Virtual Business Support are blessed to work with some of the most interesting, inspiring and motivated entrepreneurs. Our clients are truly one-of-a-kind! That’s why we’re so excited to begin a new interview series that features them and the amazing work they do. Our first interview is with LeeAnn Shattuck, also…

Read More

How to Use Facebook’s New Rules to Your Advantage

Facebooks new rules.

Facebook is cracking down on what’s called engagement bait, as part of a larger strategy to declutter users’ News Feeds. This will, in turn, force marketers to be more thoughtful in creating relevant messages. What is engagement bait? Engagement bait asks users to interact by liking, commenting and sharing inauthentic or irrelevant content. Examples include…

Read More

Choosing the Right Hashtags on Instagram

What hashtags should you use on Instagram?

If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and…

Read More

Alignable: Is It Worth It?

Is Alignable worth it?

Alignable is a new B2B social media network that promises to reinvent the small business economy. It claims to have millions of business owners within its web, all of whom collaborate to increase their customer base. Networking with other businesses or industry professionals is key to small business success. It leads to quality referrals and…

Read More

Email Marketing, Automation, and Workflows

Email Automation

Good news, small business owners! Newsletter platforms are more intuitive than ever. Their automated campaigns and workflow features have made it even easier to keep in touch with your clients or prospects. At DCA Virtual Business Support, we tend to stick with MailChimp and GetResponse, although there are other highly-ranked, affordable newsletter platforms out there…

Read More

Using Analytics to Learn About Your Customers

What analytics can teach you about customers.

Looking at web traffic data is extremely useful if you use a website to do business or communicate with customers. Although analytics can be a little overwhelming to a beginner, it is one of the best ways to gather information about your client base. So, how do you get to know your customers through data?…

Read More

Marketing Innovation for Economic Cycles

Marketing innovation

The new year brings talk of change and resolve to do something. Normally, for business owners this means discussion of numbers and goals for growth, which is great, but why not resolve to do something different? Why not resolve to become prepared in 2018? By become prepared, we mean become prepared for the worst and,…

Read More

Work from Home Positions Offer Real Value for Employers

Work from home positions

Between 2005 and 2015, the number of individuals working from home has increased 115%. Nine million U.S. employees, or 2.9% of the total U.S. workforce, work from home at least half of the time, up from 1.8 million in 2005. While many employees may find working from home ideal, employers are still on the fence…

Read More

Customer Relationships: How to Build a Customer Focused Culture

What is customer care?

What does it mean to be customer focused or customer centric? By definition, it is the orientation of a company towards serving its clients’ needs. Being customer focused is not just about great customer service but offering a great experience for your customers from beginning to end. Putting your customer’s satisfaction first is a strong…

Read More