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Posts by DCA Virtual

Lights! Camera! Action on Social Media Video Editing

A post. A photo. A video. When planning your social media goals, you must plan effectively for your business. Video content is an amazing engagement tool that boosts traffic. You become the filmmaker for your business! Even better, you don’t have to be a blockbuster director or editor to create powerful material. By having a strong plan, storyboard, and…

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What’s New with Marketing Automation

Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time…

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When Volunteers Are a Mistake

A couple of years ago, I attended a luncheon for a local nonprofit. They had a wonderful setting, a good meal, and a great program. Personally, I felt like their program was lacking one thing. I’ll get back to that later though. The organization was focused on domestic abuse and assisting the victims. I sat…

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Measuring Your Social Media Marketing: Reach and Impressions Explained

Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…

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Repurpose Your Marketing Content and Reach a Larger Audience

Have you ever labored over content for your marketing pieces, only to post once and forget about it? Let’s face it, creating content is time consuming and, well, wouldn’t you rather be doing something fun? Wouldn’t it be great if you could reuse your content? Well, you can! And, there are many benefits other than saving…

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How to Work with Your Designer

A graphic designer loves a blank canvas.  It’s an exciting choose-your-own-adventure process. You may liken this to excitedly planning a long-awaited getaway; open plans, open experiences but a destination is well within sight.  Unlike this destination-oriented vacation, designing may not have such an obvious journey’s end. Being clear with your design intentions will be a collective…

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Are You Ready for Chatbots?

Business has changed so much over the years. With constant growth and innovation happening in every industry, companies can now reach more customers. With this influx of customers however, you need more people to take care of them. What is the best way to do that? Hire more employees? Take on less customers? Charge more…

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Keyword Tools for the Small Business Owner

Search Engine Optimization (SEO) is important to the connected business owner. When your website is well optimized for search engines, it essentially speaks the same language as its visitor base using keywords. Keywords help connect searchers to your site and are one of the main elements of SEO. Using keywords will help your website rank…

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Mobile First

Up until recently your mobile website was considered an alternate or secondary site. That no longer rings true. Google – you know the big company that owns the world’s largest search engine – is now indexing your mobile website before your main website. This effectively makes your mobile site your main site now. Have I…

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