When was the last time your clients or followers heard from YOU?

When was the last time your clients or followers heard from YOU? Image of a man smiling while talking on the phone. He's sitting at a desk with an open laptop infront of him. DCA Virtual Business Support. Showing Up

Several weeks ago, I was talking to a client about planning her LinkedIn content calendar – the original messaging she wanted to organize and share with her thousands of followers. A bit flustered by the idea of having to craft original content, she replied flippantly, “Oh, I don’t know, just share something for me, that’ll…

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The Power of Video: Bring Your Brand’s Social Media to Life

The Power of Video: Bring Your Brand’s Social Media to Life. Image of two people talking about products in front of a smart phone as it records them. DCA Virtual Business Support.

Lights, Camera, Video, & Increased Business Exposure? It is no secret that social media has become an integral part of most brands’ marketing strategies. But what type of posts reach consumers most effectively? What should you be posting more of to increase your business’s exposure? As of early 2023, 84% of consumers reported they’ve bought…

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Social Media, Email Marketing, & Landing Pages Working in Harmony

Social Media, Email Marketing, & Landing Pages Working in Harmony. Image of a person holding a smart tablet that shows a Venn diagram where 'Social Networks' and 'Email Marketing' overlap.

Social media is more than just an entryway to boosting your business’s visibility. When done correctly, it can play an integral part in shifting followers into your marketing funnel, specifically a drip campaign. In this article, we give you a rundown on how to accomplish just that! Drip Campaign Basics A drip campaign is a…

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A Social Twist: Lock-In Business with LinkedIn

A Social Twist: Lock-In Business with LinkedIn. Image of a person looking at a laptop screen that says 'If Content is King, Consistency is Queen'.

Looking to grow your business’s reach in the new year? Engage your audience with the perfect twist of social media and LinkedIn. How to Use Social Media to Create the Ultimate Customer Experience With so many businesses at consumers’ disposal, it is important that your company has that diamond in the rough. Potential customers look…

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Why You Must Use Multiple Social Media Platforms

Using multiple social media platforms

Social media has started a whole new way of networking. What started out as a way to connect with your circle of friends has now expanded to include the entire world. With 60+ platforms available there is a little something for everyone. This has changed the world of marketing! A business is no longer restricted…

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What’s New on Instagram

Have you heard whats new on Instagram?

Instagram has evolved a lot since 2010 and has set a tone for how individuals use social media in their everyday lives. From sharing snippets of their everyday on their photo grid to posting 15 second videos to their Instagram Stories, Instagram has made it possible to connect with people, brands, companies, and causes around…

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How Well is Your Brand Adapting to Digital and Social Change?

How is your brand adapting?

Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are…

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What to Look For When Hiring An SEO Company

SEO

Search Engine Optimization (SEO) can make or break a website.  What is SEO? SEO is a form of marketing geared towards growing your website’s organic or non-paid search results.  Of the search engines, Google has around 65% of the searches followed by Bing and Yahoo. Studies have found that the Google top search result gets…

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Content Writing and Editing Basics

Content Writing and Editing

Great content marketing requires great writing and editing skills. However, not all small business owners have a strong background in proper English. Fortunately, we’ve listed several simple ways that you can become a better writer and editor. Avoid awkward pacing and steer clear of spelling, grammatical, or punctuation errors through these very basic tricks: 1.)…

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The Tools That Make Instagram for Business a Better Platform

Instagram for business

Instagram recently launched its business profiles. Although many businesses already have an Instagram account, you now have the ability to switch it to a business page instead of a personal account. There are a few reasons why you might want to make the switch, including Instagram Business Tools. The Instagram Business Tools was launched to help…

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