Repurpose Your Marketing Content and Reach a Larger Audience

Repurpose your Marketing Content

Have you ever labored over content for your marketing pieces, only to post once and forget about it? Let’s face it, creating content is time consuming and, well, wouldn’t you rather be doing something fun? Wouldn’t it be great if you could reuse your content? Well, you can! And, there are many benefits other than saving…

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Creating SEO Rich Blogs

SEO Rich blogs

In the world of online blogging, SEO rich blog posts are important in getting your content seen by your readers. SEO stands for Search Engine Optimization. It is how search engines prioritize their findings. To create SEO rich blogs, there are a few things you need to know. Consider the following steps below to help…

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Blog Your Way to More Business

Blog to more business

Small businesses don’t always focus on writing company blogs. Between trying to raise sales, gain visibility, and develop rapport with customers, is there time for writing blogs? In fact, if you’re trying to accomplish any one of those goals, blogging is the one of the best ways to achieve all three. Whether you are just…

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Non-Revenue Goals For Small Businesses

Non - Revenue Goals for Small Business

We as small business owners sometimes get hung up on the idea of profit as the only indicator for growth. Selling more of our product or service is our ultimate goal, but there are many ways to track your success that aren’t based solely in those terms. Right now, we’re going to tell you about…

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What to Look For When Hiring An SEO Company

SEO

Search Engine Optimization (SEO) can make or break a website.  What is SEO? SEO is a form of marketing geared towards growing your website’s organic or non-paid search results.  Of the search engines, Google has around 65% of the searches followed by Bing and Yahoo. Studies have found that the Google top search result gets…

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Influencer Marketing For Small Businesses

Influencer Marketing for Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are…

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Anyone Can Do Social Media…or Can They?

Social media platforms

The simple truth is anyone CAN do social media but that does not necessarily mean that everyone does it well. It frustrates me to hear customers say, “Oh, I’ll just get my intern or a volunteer or one of my employees to handle our Facebook page.” My head immediately swells with questions: Do they understand…

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