Category: Uncategorized

How To Become An “Industry Expert” Using Social Media

An overlooked benefit of using social media is that you have the opportunity to be seen as an industry expert in your field. With social media sites like Facebook, Twitter, LinkedIn, Instagram or YouTube, small business owners are able to self-publish with more ease and regularity than ever before. Posting regularly not only increases brand recognition, it also shows you […]

The Benefits of Real-Time Social Media Engagement

In the hyper-connected age of smartphones and social media, communication travels faster than ever.  For this reason, clients are expecting businesses to react to their comments at the same exact speed! No matter what reason someone may have for reaching out to you on social media, it is crucial that you- the business owner- respond […]

How to Fire a Client

Why on earth would you want to fire a client? Isn’t that somewhat like quitting a job? Well, yes and no. Typically it is not a good business practice to give a client a ‘two-week notice’ and then wash your hands of them. However, I did recently give this advice to someone who asked. This […]

Anyone Can Do Social Media…or Can They?

The simple truth is anyone CAN do social media but that does not necessarily mean that everyone does it well. It frustrates me to hear customers say, “Oh, I’ll just get my intern or a volunteer or one of my employees to handle our Facebook page.” My head immediately swells with questions: Do they understand […]