Category: small businesses

How To Attract Millennials To Your Small Business

You are not alone if your business is having a difficult time encouraging younger adults to purchase your products. Grabbing the attention of Millennials and convincing them to buy are the two biggest challenges, especially for small businesses. A 2014 Eventbrite survey found that 76% of Millennials value experiences, such as vacations, concerts, and dining […]

Get Out of Your Own Way and Market Like a Pro

Marketing is so important in the business world. Whether you’re a major corporation or a small family run business, the way you market can make or break your business. Have you ever wondered why some companies excel while some fail at marketing? Preparation and delegation is the best path to success. However, when you are […]

Content Writing and Editing Basics

Great content marketing requires great writing and editing skills. However, not all small business owners have a strong background in proper English. Fortunately, we’ve listed several simple ways that you can become a better writer and editor. Avoid awkward pacing and steer clear of spelling, grammatical, or punctuation errors through these very basic tricks: 1.) […]

Not Getting the Answers You Need? Tips on How to Write a Good Survey

Using a survey can be a good way to get information from your current or potential customers.  Writing a good survey starts with creating a goal. Think about why you need a survey and what kind of information you need to get from it to be effective. Some potential reasons a business might need a […]

Make Your Email Subject Lines Count

A successful email marketing campaign starts with a good subject line! Avoid having your email deleted from your client or customer’s crowded inbox, by creating subject lines that are short, too-the-point, and (most importantly) personalized. Here are just a few tips on how to entice your audience: 1.) Don’t Use Spam-y Language Avoid loud and […]

Influencer Marketing For Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are […]

8 Ways To Secure Your Online Presence

With every new step in technology comes an advance in hacking and other cybercriminal offenses, which can be especially devastating to a small business owner. We at DCAVirtual have come up with several ways you can better secure your online accounts. # 1 Create Strong Passwords That Are Unique to Every Account It’s not enough to have […]

How To Accumulate Positive Online Reviews, and Use Them To Your Advantage

The Internet has been a wonderful new means of communication for small business owners. It gives us the opportunity to advertise ourselves virtually anywhere at any at time. It has also redefined our understanding of “word of mouth advertising” – expanding it to include online reviews! Satisfied clients or customers aren’t just talking about their favorite […]