Category: blogging

How Well is Your Brand Adapting to Digital and Social Change?

Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are […]

Non-Revenue Goals For Small Businesses

We as small business owners sometimes get hung up on the idea of profit as the only indicator for growth. Selling more of our product or service is our ultimate goal, but there are many ways to track your success that aren’t based solely in those terms. Right now, we’re going to tell you about […]

What to Look For When Hiring An SEO Company

Search Engine Optimization (SEO) can make or break a website.  What is SEO? SEO is a form of marketing geared towards growing your website’s organic or non-paid search results.  Of the search engines, Google has around 65% of the searches followed by Bing and Yahoo. Studies have found that the Google top search result gets […]

Mystery, Sadness, Hope, Loyalty, & Inspiration – a collection of holiday stories from our team

Every year at the holidays, I like to share a more personal story or anecdote within the company newsletter. This year, I reached out to the amazing team that I am blessed to have around me and asked them if they would like to share a story. Below, you will find a story of sadness […]

Content Writing and Editing Basics

Great content marketing requires great writing and editing skills. However, not all small business owners have a strong background in proper English. Fortunately, we’ve listed several simple ways that you can become a better writer and editor. Avoid awkward pacing and steer clear of spelling, grammatical, or punctuation errors through these very basic tricks: 1.) […]