analytics
Why Every Business Should Perform a User Experience Audit
If you run a business that sells products online, chances are you’ve experienced a customer abandoning their shopping cart. Or perhaps you see that people are frequently visiting your website but taking little to no further action. Ever wonder why that is? With so many components of a website, it can be challenging to get…
Read MoreGoogle’s People Friendly Change
Google Changing the Way We Search On average, Google handles over 40,000 search queries every second and 3.5 billion searches per day. That is jaw-dropping! If your response was anything like ours, then you are probably asking yourself how Google sifts through all the information on the web to generate the best answers for your…
Read MoreWebsite Traffic: The Best Tools to Track Your Online Metrics
It’s no secret that if you want to attract customers, you need to be seen online. Whether you run a brick-and-mortar storefront, a remote service, or any business model in between, your website can help you improve your marketing and stand out from the competition. Website traffic is a treasure trove of information, and the…
Read MoreChoose Your Own Adventure: Lead Generation
If you were an ‘80s or ‘90s child, or at least knew of one, you may remember the cult classic series Choose Your Own Adventure. With the publisher’s nuanced style, the reader was quickly immersed into a personalized adventure. This made the stories more relevant for the reader. They were in control. Well, the kids…
Read MoreMaximize Your MVPs
You’ve probably heard the adage, there’s only so much time in the day. How can you maximize productivity from your employees without burning them out? At DCA Virtual, we have created employee goals based on data. Data. That’s a nice buzz word. Let’s put it in action! We started by connecting employees’ personal goals to…
Read MoreWhat’s New with Marketing Automation
Good news, small business owners! Newsletter platforms are more intuitive than ever. Their features for drip campaigns and workflows have made it even easier to keep in touch with your clients and prospects. And some have gotten even smarter, incorporating in the CRM model: Lead Pages, tracking codes, and even lead scoring. The last time…
Read MoreMeasuring Your Social Media Marketing: Reach and Impressions Explained
Reach and impression are two marketing terms that are tossed around frequently, but often leave DIY marketers confused. To measure the success of your marketing efforts, you’ll need to understand their meaning. We’ll explain differences between the two so you can thoughtfully analyze your data and tweak your marketing efforts based on your results. Before…
Read MoreKeyword Tools for the Small Business Owner
Search Engine Optimization (SEO) is important to the connected business owner. When your website is well optimized for search engines, it essentially speaks the same language as its visitor base using keywords. Keywords help connect searchers to your site and are one of the main elements of SEO. Using keywords will help your website rank…
Read MoreMobile First
Up until recently your mobile website was considered an alternate or secondary site. That no longer rings true. Google – you know the big company that owns the world’s largest search engine – is now indexing your mobile website before your main website. This effectively makes your mobile site your main site now. Have I…
Read MoreChoosing the Right Hashtags on Instagram
If you’re a business owner, the rule for using hashtags is straightforward. Use hashtags that will reach your target audience and that are relevant to your brand. Discovering the proper hashtags can be tricky, however. Avoid using ambiguous or over-used hashtags like #fun or #beautiful if you want to reach your specific, target customers and…
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