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Unorganized, Messy Receipts – Getting Ready for Tax Season

Do you hear that groaning? That’s the start of tax season. The very words invoke images of towering piles of unmanageable paper. It doesn’t have to be that way though. Whether you plan to tackle your 1040s and W2s yourself or hand the work over to a tax professional, a few tips can make the […]

Get Out of Your Own Way and Market Like a Pro

Marketing is so important in the business world. Whether you’re a major corporation or a small family run business, the way you market can make or break your business. Have you ever wondered why some companies excel while some fail at marketing? Preparation and delegation is the best path to success. However, when you are […]

Mystery, Sadness, Hope, Loyalty, & Inspiration – a collection of holiday stories from our team

Every year at the holidays, I like to share a more personal story or anecdote within the company newsletter. This year, I reached out to the amazing team that I am blessed to have around me and asked them if they would like to share a story. Below, you will find a story of sadness […]

Pets as Holiday Gifts

As the holidays approach, many children put animals on their Christmas wish lists – dogs, cats, hamsters, reptiles –and a lot of parents, envisioning the joy on their children’s faces when they spot that new puppy festooned with a bright red bow, will step into a pet shop with the best of intentions. The idea is […]

Content Writing and Editing Basics

Great content marketing requires great writing and editing skills. However, not all small business owners have a strong background in proper English. Fortunately, we’ve listed several simple ways that you can become a better writer and editor. Avoid awkward pacing and steer clear of spelling, grammatical, or punctuation errors through these very basic tricks: 1.) […]

Not Getting the Answers You Need? Tips on How to Write a Good Survey

Using a survey can be a good way to get information from your current or potential customers.  Writing a good survey starts with creating a goal. Think about why you need a survey and what kind of information you need to get from it to be effective. Some potential reasons a business might need a […]

What Is “Social Listening” and Why Does It Matter?

One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many […]

The Tools That Make Instagram for Business a Better Platform

Instagram recently launched its business profiles. Although many businesses already have an Instagram account, you now have the ability to switch it to a business page instead of a personal account. There are a few reasons why you might want to make the switch, including Instagram Business Tools. The Instagram Business Tools was launched to help […]

How To Leave The “Ass” Out Of Assertive

How many times have you overheard an argument or other exchange and thought one or both parties was being rude? How often have you wanted to stand up for something you believe in, but have balked at the idea because you thought you might come across as being rude? There is a thin, often indiscernible […]

Make Your Email Subject Lines Count

A successful email marketing campaign starts with a good subject line! Avoid having your email deleted from your client or customer’s crowded inbox, by creating subject lines that are short, too-the-point, and (most importantly) personalized. Here are just a few tips on how to entice your audience: 1.) Don’t Use Spam-y Language Avoid loud and […]