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Customer Relationships: How to Build a Customer Focused Culture

What does it mean to be customer focused or customer centric? By definition, it is the orientation of a company towards serving its clients’ needs. Being customer focused is not just about great customer service but offering a great experience for your customers from beginning to end. Putting your customer’s satisfaction first is a strong […]

Blog Your Way to More Business

Small businesses don’t always focus on writing company blogs. Between trying to raise sales, gain visibility, and develop rapport with customers, is there time for writing blogs? In fact, if you’re trying to accomplish any one of those goals, blogging is the one of the best ways to achieve all three. Whether you are just […]

4 Solid Methods to Up Your Game on Social Media

It’s time to stop trying to sell on social media and time to start networking. Many small business owners feel an urgency to sell, without realizing the real power of social media lies in the connections created.  What is the difference between social selling and social networking? Social selling is where direct revenue is the desired result. Businesses may spend a lot of time and money for a small click-through rate of less than 2% […]

The New LinkedIn – What’s New and What’s to Come

LinkedIn officially launched in 2003, founded by Reid Hoffman. Hoffman worked on one of the very first social media platforms. In 1994, he lead eWorld, a subscription-based virtual community center by Apple. After 2 years the site closed, and a year later, Hoffman founded SocialNet. This website focused on online dating and real-world meetups, but […]

Choices: The Core of Strategy

Developing a winning strategy for your company requires making some serious choices, which isn’t always easy to do. Even basic choices, like trying to figure out what to make for dinner, can be difficult. Developing a successful strategy is not an easy task, but requires you to make a choice of what is best for your company, and […]

How to Fund Your Small Business

Funding is important, but different sources may be better for you depending on your business maturity, type of business, and other factors. A lot of businesses from small to very large have used some type of funding to get to where they are today. Many people have heard of companies such as Dropbox, reddit or […]

How Well is Your Brand Adapting to Digital and Social Change?

Change is much harder to do than it is to talk about. It’s important to be nimble and adaptable as the digital landscape continues to evolve. As a brand, it’s important to create a consistent experience across all platforms for your audience, customers or users. That’s no small task especially since digital brand opportunities are […]

Non-Revenue Goals For Small Businesses

We as small business owners sometimes get hung up on the idea of profit as the only indicator for growth. Selling more of our product or service is our ultimate goal, but there are many ways to track your success that aren’t based solely in those terms. Right now, we’re going to tell you about […]

Getting Started in Quickbooks Online 

As the Vice President of Berkshire Hathaway Corporation Charlie Munger once said: “You have to know accounting. It’s the language of practical business life. It was a very useful thing to deliver to civilization. I’ve heard it came to civilization through Venice which of course was once the great commercial power in the Mediterranean. However, […]

4 Advanced Excel Hacks to Increase Your Productivity

Microsoft Excel can be used for far more than making forms or holding tables of information. (If you need to review our post on 4 Basic Excel Hacks, click here for a refresher.) There are also multiple ways to perform certain tasks, so unless you’re a highly-trained Excel expert,, you may not be aware of […]