Our Blog

Enjoy our blog. If you would like more information about writing services, please email us through our contact form.

4 Basic Excel Hacks to Increase Your Productivity

  Microsoft Excel is a great tool for pretty much any line of business, but most employees don’t utilize it to its full potential. The most common usage is calculating average sales per cycle, payroll, or lists for customer relationship management software (CRMs). If you already know how to enter information into cells to create […]

What to Look For When Hiring An SEO Company

Search Engine Optimization (SEO) can make or break a website.  What is SEO? SEO is a form of marketing geared towards growing your website’s organic or non-paid search results.  Of the search engines, Google has around 65% of the searches followed by Bing and Yahoo. Studies have found that the Google top search result gets […]

How To Attract Millennials To Your Small Business

You are not alone if your business is having a difficult time encouraging younger adults to purchase your products. Grabbing the attention of Millennials and convincing them to buy are the two biggest challenges, especially for small businesses. A 2014 Eventbrite survey found that 76% of Millennials value experiences, such as vacations, concerts, and dining […]

Unorganized, Messy Receipts – Getting Ready for Tax Season

Do you hear that groaning? That’s the start of tax season. The very words invoke images of towering piles of unmanageable paper. It doesn’t have to be that way though. Whether you plan to tackle your 1040s and W2s yourself or hand the work over to a tax professional, a few tips can make the […]

Get Out of Your Own Way and Market Like a Pro

Marketing is so important in the business world. Whether you’re a major corporation or a small family run business, the way you market can make or break your business. Have you ever wondered why some companies excel while some fail at marketing? Preparation and delegation is the best path to success. However, when you are […]

Mystery, Sadness, Hope, Loyalty, & Inspiration – a collection of holiday stories from our team

Every year at the holidays, I like to share a more personal story or anecdote within the company newsletter. This year, I reached out to the amazing team that I am blessed to have around me and asked them if they would like to share a story. Below, you will find a story of sadness […]

Pets as Holiday Gifts

As the holidays approach, many children put animals on their Christmas wish lists – dogs, cats, hamsters, reptiles –and a lot of parents, envisioning the joy on their children’s faces when they spot that new puppy festooned with a bright red bow, will step into a pet shop with the best of intentions. The idea is […]

Content Writing and Editing Basics

Great content marketing requires great writing and editing skills. However, not all small business owners have a strong background in proper English. Fortunately, we’ve listed several simple ways that you can become a better writer and editor. Avoid awkward pacing and steer clear of spelling, grammatical, or punctuation errors through these very basic tricks: 1.) […]

Not Getting the Answers You Need? Tips on How to Write a Good Survey

Using a survey can be a good way to get information from your current or potential customers.  Writing a good survey starts with creating a goal. Think about why you need a survey and what kind of information you need to get from it to be effective. Some potential reasons a business might need a […]

What Is “Social Listening” and Why Does It Matter?

One of the wonderful things that social media offers is the opportunity to engage with clients or customers in real time. But what use is real-time engagement if you don’t understand current or potential clients? Knowing exactly what customers expect of you can be tricky if you’re a small business owner. Unlike bigger companies, many […]