How To Leave The “Ass” Out Of Assertive

How to be Assertive

How many times have you overheard an argument or other exchange and thought one or both parties was being rude? How often have you wanted to stand up for something you believe in, but have balked at the idea because you thought you might come across as being rude? There is a thin, often indiscernible…

Read More

Make Your Email Subject Lines Count

Email Marketing with DCA Virtual Make your email subject lines count

A successful email marketing campaign starts with a good subject line! Avoid having your email deleted from your client or customer’s crowded inbox, by creating subject lines that are short, too-the-point, and (most importantly) personalized. Here are just a few tips on how to entice your audience: 1.) Don’t Use Spam-y Language Avoid loud and…

Read More

Influencer Marketing For Small Businesses

Influencer Marketing for Small Businesses

A recent Forbes article discussed why community matters so much for small business owners. By working together, we can create sustainable and thriving business communities that benefit everyone. “Influencer marketing” is another way of implementing this principle. While a lot of online resources about influencer marketing tend to be directed toward large, high-profile companies who are…

Read More